We all know that customer research is important for like, everything. Brand, marketing, UX, strategy. It all boils down to knowing who your customers are and what makes them tick.
We used to be able to converse with customers, you know, in the days where there were physical stores and such. Then the internet came and customers got a little more distant. How we understood them got a little more cold. We turned customers into numbers and measured the ups and downs of them. The numbers told us enough to get by. Enough to make guesses about what to do different. Sometimes we were right but sometimes those guesses cost a lot of money.
If only we could really understand what customers think and feel. If only we had the time to sit down and have a coffee with each and every one of them. That’s what Scoops is here to do. We’ve replaced the traditional marketing survey with a chat. A chat that digs deep into your customers’ behaviours, motivations and opinions. Giving you the inside Scoop without the headaches of managing your own research.
With Scoops research is magically human again.